Marketing + Branding Exercise
Define your brand's look, feel, and message.
Assignment
Every artist, producer, and industry professional operates like a business. And like any effective business, they need to have an identifiable brand. Without a clear brand to hold on to, consumers and fellow professionals won’t be able to connect with your work and return to it over and over again.
We’ve laid out a basic marketing and branding exercise to help you define these ideas for yourself. How you bring that brand to market is going to depend heavily on who you are and what you’re doing, but this exercise will get the ball rolling!
Feelings/Ideas/Messages
Every song you write, post you make, newsletter you send, etc. should leave someone with the feeling, idea, or message you describe here.Mood Board
Collect images that reflect the look and feel of the universe you’re building as an artist, producer, or industry operator. Feel free to add more than the six spaces we provided, adding another page if necessary.Palette
What colors will tie the look of your brand together?Fonts
What fonts will appear throughout your materials?Artist Photo
This is the only piece of this exercise that the outside world will see. What you’re doing, where you are, how you’re dressed, etc. should be informed by the first four sections of this exercise as well as the artist statement.
Use the template provided below and when you’re done, make the slides your own and delete any of the YPG elements.