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Business Plan

Lay out the strategy for bringing your music and career to market.

Assignment

  1. Industry Org Chart: Complete the diagram linked at the bottom of the page.

  2. Audience Information: Who is your audience and what are the best ways to reach that specific group(s).

  3. Content Strategy: What kind of content do you plan on producing and where will you share it? Link to any references.

  4. Market Position: What does your area of the music industry look like? What does your position look like in that space?

  5. Your First Release in the Marketplace: How does your Capstone Project fit into that market as a product?

  6. First Steps: What are the first steps you will take after releasing your Capstone Project.

  7. Challenges: What unique obstacles stand in your way? What are some strategies to overcome them?

  8. Strengths: What unique advantages do you have and how do you plan on leveraging them?