Overview
The Music Industry Curriculum is punctuated with reflections that guide students as they process the wide-ranging interviews and apply the information to shape their own professional paths. We provide summaries and prompts to help students get the ball rolling with their reflections.
Projects go a step further, driving students to put together analyses, profiles, plans, brand decks, and other materials consistent with those generated by folks in the industry every day. Each project provides a template slide presentation or document for students as a force copy link.
This section of the teacher resources provides an overview of the projects.
[Click here] to access the Google Doc containing the rubrics for each project listed below.
Music Industry Professional Analysis
In this project, students will research and analyze the career and public presence of a music industry professional of their choice, such as an artist, band, producer, musician, or engineer. The goal is to develop an understanding of how their selected professional navigates the industry and maintains a cohesive brand identity.
Students will focus on five key areas in their analysis:
Professional Profile – Overview of the professional's background and achievements.
Career Profile – Examination of their career trajectory, key milestones, and notable projects.
Online Presence – Evaluation of their digital footprint, including social media and website content.
Cultural Presence – Analysis of their impact on or alignment with cultural trends and movements.
Brand Identity – Synthesis of the above information into a cohesive description of the professional's public persona.
Students will complete their work using the provided [Music Industry Professional Analysis Template], ensuring a structured and thorough approach to their research and analysis. This template is provided as a force copy link so each student will have their own slide presentation.
Recommended Culminating Activity: Partner Share.
See the Culminating Activites page in the teacher resources for more info.
The Imaginary Artist
In this project, students will design a fictional artist who could realistically succeed in today’s music industry. Using current trends, platforms, and business strategies, students will develop a comprehensive business plan that outlines the artist’s identity, appeal, and strategies for achieving success.
Students will focus on three key areas in their project:
Artist Profile – A detailed summary describing the fictional artist’s identity, musical style, and target audience.
Brand Identity – A visual representation of the artist, including elements like a logo, social media page mockups, or album cover designs.
Career – A summary of the strategies and milestones that outline the artist’s path to success in the music industry.
Students will complete their project using the provided [The Imaginary Artist Template], ensuring their work is detailed, realistic, and well-structured.
Recommended Culminating Activity: Gallery Walk.
See the Culminating Activites page in the teacher resources for more info.
Music Industry Action Plan
In this project, students will develop a personalized action plan to connect their learning from the course to their future in the music industry. By reflecting on the key insights they’ve gained, students will identify actionable steps to apply their knowledge and skills as creatives, industry operators, or other professionals.
Students will focus on three key areas in their action plan:
Key Insights – A summary of the major takeaways from the course that will influence their creative or professional endeavors.
Application – An explanation of how these insights will be applied to future projects, roles, or career paths.
Next Steps – A detailed outline of one or two specific actions the student will take to advance their career goals.
Students will complete their action plan using the provided [Music Industry Action Plan Template], ensuring their reflections are actionable, relevant, and forward-thinking.
Recommended Culminating Activity: Class presentation.
See the Culminating Activites page in the teacher resources for more info.